German Institute for Marketing Product management – The successful product manager Would you like to learn more about product management In our Product Management seminar – The successful product manageryou will learn all the methods and strategies you ne to bring your business processes forward. We teach you the skills […]
Daily Archives: February 28, 2023
Sales and profit for a product or service. In the saturation phase there is no more growth. The potential and the market volume have en exhaust. increasing significantly. Customer loyalty and retention is coming more and more important. The phase of market saturation is follow by the phase of degeneration. […]
Target or interest groups can locat either within the company or outside the company. Some of them play the powerwhile others often do not know how to formulate their goals and claims. Which project participants are to involv and which employees are requir in which role in the project naturally […]
Project Our following podcast explains who should entrust with which role and what criteria are us to select these people. You can download it here . Which roles and who is involv in the project project managementAs a rulenumerous people and interest groups (stakeholders) are more or less involv in […]
Elementary each of the employees involv must able to understand it. The following figure shows an example of a visualization option for a product roadmap. Creation of a roadmap Conclusion: Goals and advantages of marketing roadmaps marketing roadmapyou can organize your teamwork efficiently and make sub-goals transparent. In this wayyou […]
Means that managers have to formulate or approve the goals and thus also contribute to the marketing roadmap. . Target group definition : the right target group approach Part of the marketing roadmap is the alignment of . In the st caseyou have already carri out a target group analysis […]
Keep control of your asse tsall of your contentand see how you can get the reach for it. If Facebook is a channel that works wellfinebut get the community back out of the social mia world for the point of interaction. different platforms. Having your own website requires a lot […]
What do you actually want to achieve The second step is: Where can I find my target group We also made a few videos for YouTu. We have found that this channel also gives access to the target group in the B B context. The content can also spread across […]
There is always the second qualitative question: What does the influencer actually stand for It’s about cribility. Can I get my brand in context That is why influencer marketing is a very interesting approach. Why do some companies find it so difficult to recognize influencer marketing as part of marketing […]
Goal in dynamic steps in time. You control and document continuously and context and often misinterpret. Online course possible to immiately increase sales by collaborating with influencers The only answer that can given is a question: What do you want to achieve anyway Only when I know what I want […]