Time-limit events consisting of a variety of sales and communication tools aim at achieving specific sales goals and specific customer journeys. PhD Professor German Marketing Institute Sales activities always serve the goals of the company’s sales plan. Through themthe company actively deals with potential customers. Target groups are determin in […]
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Be test with it. With a concept test you get feback from the target group in an early phase of product or service development. Whole campaigns for example a social mia concept can also be the subject of a concept test. a concept testvery important to avoid a flop after […]
This does not have to be about products but also for examp leab out getting involv in something e.g. environmental protection and animal welfare. It is precisely in this area that many personalities from public or cultural life are involv and use their names in a target manner. Former US […]
Manufacturers also have a clear objective here: They want their brand to be bought by the customer regardless of where this takes place. A retailer has a different goal here: the customer should buy from him regardless of the brand. naturally arises at some point: How can I bind customers […]
Approach Conclusion . From market to customer segmentation The terms market and customer segmentation are often us synonymously. However fundamental differences can be identifi. Both terms are present below. . Market Segmentation The aim of market segmentation is to achieve a high degree of identity between the market service offer […]
The customer wants to be sure that despite the business. Level of the relationship there is a serious interest. In their well-being. commitment In the B B sector. This term is close to that of loyalty. In essence it is about the business. Partners seeing a value in their relationships […]
Target group A PR strategy helps to clearly define goals and measures so that implementation is facilitat. Why is a good PR strategy important Why a good PR strategy is important for companies is actually quite obvious. public with the help of the PR department. This helps in maintaining the […]
City is the stronghold of carnival and the Cologne carnival is one of the world’s largest carnival celebrations and of course a . Here the city is in a state of emergency and you really only have two optionsleave the city or join the party To Cologne soundsThe bands BringsHöhnerKasallato […]
Generation where touchpoints are creat for making contact. The leads are then further develop in the lead nurturing phase and provid with suitable content. To facilitate this phase the leads must scor in order to tter assess sales opportunities. are then analyz and the data provid is evaluat. After the […]
Steps on his customer journey are mapp. At the ginning for example there is the realization that a certain ne exists. This ne leads the customer to make a purchase decision which then satisfies the previous ne with the purchase process. or an exchange may follow. These steps of the […]