When a company like this decides to enter into a sports sponsorship partnership with Bundesliga football club Bayern Munichthey want football fans to know the company logo and associate the company with the football club’s winning mentality. from sponsorswhich represent an incentive for such sponsorship agreements. Sports Sponsorship In a […]
You Phone What is corporate identity On the one hand corporate identity is an essential part of strategic corporate management and on the other hand represents a communication concept. Corporate identity describes a complex concept that ultimately affects all areas of the company and in addition to communication – marketing […]
Implement quickly. In addition your own ideas for product presentation can be implement with third parties without a great deal of coordination effort. Many also consider the costs to be low since the photo equipment only has to be purchas once. However one should exercise caution with this calculation. Because […]
Your marketing and sales activities In our Marketing and Sales Controlling seminar you will learn how to put this into practice. Find out more about the exact content and dates: Thursday Marketing and sales controllingwith Prof. Dr. Nikola Ziehe in Cologne or onlineInform now Legend:Free places available.Only a few places […]
Digitization and the Internet bring numerous advantages to consumers: they can compare products and services better but they can also weigh up providers and prices among themselves . In addition the consumer has the anything on the Internet and thanks to globalization also worldwide. These aspects naturally offer customers many […]
In companies A study by the Landes bank Baden-Württem berg from show that there is a high degree of agreement in the use of KPIs in many companies. Transaction-orient KPIs such as incoming orders and sales/sales growth are actually measur most frequently . In addition to these marketing key figures […]
Other course participants offer sufficient opportunity for this. Universities also offer learning content online; often as a MOOC (massive open online course). There are no entry requirements and there are no costs. specialists with special e-learning programs: With their own online training courses on technology and products for example in […]
Websites of small and mium-siz companies. The complete study results are available for free download hereOnline Marketing Study Hochschule Offenburg. Online Marketing Trends can found here Study on online. Marketing of hotel brands in Germany by DISCAVO The hotel. Search engine DISCAVO ask the largest hotel chains in marketing activities […]
Institute for Marketing are therefore now ing held as so-call hybrid seminars: as face-to-face events or alternatively live in virtual format.upcoming topics Our current seminars in Cologne: Mon Instagram marketingin Cologne Inform now Tuesday Produce seminar videos for social mia yourse lfin Cologne Inform now Tuesday Customer Journey – Development […]
Guaranteeing seamless communication and the uncomplicat exchange of data . These ensure that employees can access company-internal data from many different locations and connect all business areas and processes with each other. that companies can continue to operate even if a large part of the employees work from home. A […]
