On the one hand they could increase their prices or on the other hand move up the economic chain. What is meant by this is that suppliers rather than just being subcontractors could choose to manufacture and market their own products. competitor. identify this risk at an early stage. In […]
Potential many marketers are not familiar with the marketing audit . The demands on companies are increasing. Accordingly marketing measures have to be design in an increasingly complex and unusual way. Due to this enormous competition goals are always set higher. But are these really achiev You can use a […]
The importance of processing customers of current competitors and the activation of so-call lost clientsi.e. former customers or winning back customers that have been lostnaturally also increases. product innovation Product or service innovations are a very good opportunity to trigger further growth. Unfortunatelymany companies make the mistake of waiting for […]
Challenge In this video Michael Bernecker explains what Black Hat SEO measures are all about. Black Hat Sith Challenge DayFriday Dynapso has develop a great widget which we naturally includ in our post. With this widget everyone can see the current ranking of the SEO contest. The data is updat […]
Marketing Jobs der Zukunft Artificial Intelligence Engineer Artificial intelligence will shape the marketing of the future. The artificial intelligence engineer develops algorithms that allow the machines to make prictions (about customer behavior or similar or to automate processes. He represents the link between technology and people. For examplehe programs chatbots […]
Groups are clearly defin the messages that are to be convey to a target group can be develop or work out. The messages usually include: corporate values Key messages of a product a brand or the entire start-upstart-up would like to occupy and for which it can stand – in […]
Target people who are similar to the existing customer base. Buying experience instead of just buying Studies also show that the purchasing behavior of customers has chang fundamentally in recent years. A few years ago shopping was still done in the classic way but today the focus is primarily on […]
Available such as Canva Accrible or Openbadges.me. When designing a high priority should innovative marketing solutions. You can also use a chat function to ask your questions to Prof. rnecker live in the webinar. Take your chance and there Register for the webinar here We look forward to your participation […]
Taking care of the implementation of the GDPR or an external service provider who acts as a data protection officer in the company. gins at the advanc level. On the other hand if you are only now trying to find out how the customer base can reach in times of […]
Available cause social mia marketing is part of the online marketing mix. Your own website forms the basis of the online marketing mix. In addition the various instruments the main objectives and the upstream objectives are illustrat. target activities and processes of different areas of the company that are carri […]
