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Information about yourself and the company is particularly iLeap innovation – How real innovations change markets! / – ( vote) The concept of leap innovation or disruptive innovation has also been part of the public debate for a number of years. agreement of the CDU CSU and SPD from January may have stumbl across the term breakthrough Argentina Phone Number List innovation . A leap innovation is to be understood as a real innovation that completely changes existing products services and markets and thus also creates new markets networks and worlds of use and thus also business areas. – MD of the German Institute for Marketing On the one hand.
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Disruptive innovations harbor completely new potential since a comparative competitive advantage and thus new markets and market still unoccupi and KY Lists thus promise more growth and returns. On the other hand leap innovations are to be position in the long term due to the degree of innovation and are significantly more challenging for marketing. For establish providers disruptive innovations have a high risk potential since they massively change the market structures and make existing business models obsolete. Leap innovation as a delimitation of normal innovation Innovations are divid according to their degree of innovation into me-too innovations quasi-new innovations and real innovations. Depending on the degree of innovation.
