Offer that do not sufficiently increase the nefit for the customer. Do competitors offer aspects that should includ in your own portfolio What makes us different Which product features are possibly not yet available to the customer on the market If it is possible to answer these questions then unus opportunities in the market can recogniz and one’s own offer can optimis. The Blue Ocean strategy also offers herea suitable approach which is not about positioning yourself in a competitive battle but about opening up your very own market Seminar.
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Relevant results If this succes the sweet spot method can identify strengths and weaknesses in a provider’s product portfolio and provide impetus KY Lists for successful further development. Marketing trends – Agile intelligent and emotional use them for yourself or simply observe them. Not knowing them is negligent. If you don’t keep up with the times you will keep up with the times.The changes in customer havior the constant digitization and the changes in industries and markets are difficult to ignore. But what concrete changes are there which of them are relevant for an industry and how should you deal with them We tri to answer.
