Do you want to improve your company’s visibility on the Internet ? Or perhaps you want to become a modern player in digital communication ? Whatever your expectations, you will discover these new essential jobs in content marketing below . In a few minutes, you will learn everything about web marketing professionals and how to build your team to succeed in your content strategy .
Content marketing manager
A content marketing manager, also known as a digital content manager , content marketing coordinator or content strategist , is the director of a content marketing strategy. He works for a brand or company to ensure the connection between the different web marketing tasks. His knowledge of all distribution channels and all digital media makes him a true expert in digital communication.
Content manager: the mastermind of content marketing
Competencies
As a content marketing Pay Per-Lead Telemarketing specialist, the content marketing manager masters:
content marketing study techniques;
SEO tools;
Internet traffic analysis and return on investment;
all the writing and illustration processes on the web;
online authoring tools and CMS (content management platforms);
all the most used social media.
Furthermore, to achieve the set objectives and adapt to the frequent evolutions of the digital world, it must be:
curious and open-minded;
interested, even passionate about new technologies;
able to make decisions and convince others of the validity of their choices;
creative and innovative;
a leader and mediator in all circumstances;
precise and rigorous.
Scope of activity
The scope of a content manager’s activity is extremely diverse. To begin with, he or she must ensure continuous monitoring of the competition and have a thorough knowledge of the market in the sector in which he or she operates.
You can then define the optimal content marketing strategy . To do this, you must know the profile of the company’s target customer, their expectations and needs. You can then carefully choose the most suitable social networks and check the consistency of the proposed content.
Their role is also essential in controlling the company’s brand image . They supervise and direct all other work related to web marketing. They are also responsible for monitoring the content calendar and analyzing the results obtained .
Typically, this position is filled by an experienced executive . The required level of education is usually a Bachelor’s degree +5 in arts, communication or marketing. A graduate of a business school or journalism also has the necessary skills, although a marketing degree is required.
If you want to develop your knowledge in content marketing management, the online training provided by Livementor allows you to learn about all the activities related to digital marketing. This training is also eligible for different forms of financing adapted to your situation.
Natural positioning consultant
The SEO consultant, also known as an SEO specialist or expert , will help you make the content published on your website visible. Their goal is to ensure that the three pillars of SEO (technique, content and notoriety) meet the criteria established by search engines.
The SEO consultant is the expert in content marketing
Competencies
Curious by nature, SEO experts constantly monitor the evolution of search engine algorithms . They are therefore familiar with all the best SEO practices and follow trends without proposing over-optimization.
It is also aware of the expectations KY Lists of Internet users and primarily seeks to favour the user experience (UX). In fact, there is more and more talk of SXO ( Search eXperience Optimization ). Its main objective must be to give priority to the reader, while meeting the needs of indexing robots.
Adaptability and self-questioning are also essential skills for a SEO consultant. In fact, there is no miracle recipe for SEO and only experience and experimentation can lead to satisfactory results.
SEO consultants must also master all the SEO tools that allow them to analyse a website, develop an effective strategy based on the sector of activity and the competition, and continuously monitor the results obtained.
