Is important for every company to stay in the mind of potential customers in a special way. Cross -mia marketing is an important tool for this which is currently more up-to-date than ever and is being fuel once again by social networks. cross-mia marketing is show its importance and explain why one communication channel is not enough. Cross-mia marketing: what does it mean exactly Prof. Dr. Michael Bernecker Cross-mia marketing is a marketing structure in which a company or service provider uses multiple communication channels to reach potential customers and interest parties in the best possible way.
In the following we clarify what
Of the German Institute for Marketing Strictly speaking there must be at least three communication channels for real cross-mia marketing . been Iceland Phone Number List relax a bit so that even with two channels one can already speak of cross-mia marketing. An example of this would be a company that not only advertises its products on television but also in magazines. The origins of this popular form of marketing go back to the s when radio was just catching on in the Unit States of America. Clever companies were already beginning to draw.
However this requirement has
Attention to themselves through radio advertising in addition to advertisements in newspapers . In the possibilities for companies in this regard were KY Lists expand again since the television could now also be us as a communication channel. only became establish somewhat later. Nowadays however there is hardly a company that is limit to just one communication channel – and of course there are good reasons for that. Cross-mia marketing: That’s why one communication channel is not enough One communication channel just isn’t enough these days which is why cross-mia marketing is a must for businesses. There are multiple reasons for that. On the one hand a much.