Internet and thus online marketing have play an increasingly important role. Nowadays , online marketing can consider a separate sub-area of marketing due to its complexity. The end customer spends a large part of the day on the and social mia have develop into advertising spaces. With the increasingly important role of the Internet, corporate communication is also shifting to the online area, which means that campaigns have to rethought and structur. The online marketing framework offers an overview of tools and elements of online marketing : Online Marketing Framework The Online Marketing Framework.
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Offline advertising in their marketing
Price price and condition policy The price and conditions policy includes the determination of the pricing strategy as well as the prices and conditions that KY Lists customers have to pay for the respective product. There are different ways of setting prices. A distinction is made tween: determination of prices price adjustments One-time occasions Pricing should systematically anchor in companies in order to generate the greatest possible profits. There are three dimensions to strategic pricing: demand & customer nefit, competitors and costs. Customer-orient pricing is bas on the question of what the customer is willing to pay.
