Anyone who studies the headlines that are raging through the press not only hears about do’s and don’ts and the plight of the sick but also more and more often about companies that register short-time work close their production facilities and don’t know how they will deal with the Corona crisis in the long term. crisis can exist. This article aims to show the effects of the virus on public relations . Public RelationsCoronavirus Lightning survey of the GPRA showsThere have already en cuts The Society of Public Relations Agencies react directly.
In most cases however these are small
Start a survey in which a total of agencies took part. In the course of the survey one of the questions ask was how the Corona crisis is affecting the agencies. These Belize Phone Number List were the results in shortOver percent of the agencies survey are already having to juggle the budget cut is less than euros. Nevertheless the crisis is bringing new sales markets with itAround percent of the agencies survey stat that they would step in with internal communication. Crisis advice and the reorientation to online offers such as live streaming are also new business areas for PR. For her part the GPRA boss Christiane Schulz explain that further developments were still unclear after all the situation.
With budget cuts which means that
Was more dynamic than ever and the direction in which the PR industry was taking under the sign of Corona was correspondingly uncleardevelop The KY Lists percent increase in sales that many PR agencies had forecast for up until the . Half of the PR agencies now assume that the crisis will have a negative impact on sales. The first signs of this are already noticeable in percent of the PR agencies survey. On-site customer appointments are coming online meetings employees are mainly working from home and short-time work is already an issue in some agencies. percent of the agencies survey already spoke of cancel or postpon projects. A look into the PR world also shows that numerous conferences and trade fairs have en cancel.
