Here, I share with you my approach to writing an SEO blog post . Before I start writing, I take the time to do a preliminary analysis . Then, I write according to a precise methodology . Finally, I take care of SEO optimization . Here are the 11 steps I follow to structure a blog post!
1. Choose the right topics
To choose the right topics, you B2B Telemarketing Lead Generation need to take into account two factors: your area of expertise and your target reader . In fact, your goal is to show Google that you are an indispensable specialist in your sector and that you have extensive experience in a specific topic. In addition, you want to respond to the needs and expectations of your audience .
To do this, I first think about all the topics that correspond to the website I work for. If you lack inspiration, do not hesitate to draw inspiration from your SEO competition . Then, I search on Google for related search suggestions and the other questions asked . Finally, I use the Quantum tool to establish an effective keyword grouping strategy .
Structuring a blog post with thematic groupings
After carrying out this analysis, you can group all this information into a content calendar . This way, you can organize your future actions and structure the work of your editorial teams. Please note that it is also possible to use our SEO tool to establish this document.
2. Find the keywords
Now that you know the topics you will cover in your next blog posts, you need to do some keyword research . To do this, you can use tools like Ubersuggest , SEMRush or Ranxplorer . In addition, it is interesting to draw inspiration from Google SERP again to find ideas.
My advice is not to focus solely on keywords with a high search volume . In fact, they are often extremely competitive . You will therefore find it difficult to rank your blog post for these tricky queries, especially if your website does not have a high awareness. Don’t hesitate to work on long tail and local queries to be visible on the first page of Google.
When writing your blog post, try to focus on just one keyword per piece . However, keep in mind that if your content is comprehensive and well-optimized, it will likely appear for a whole group of related queries . So even if you don’t target a word with a thousand monthly searches, you can KY Lists still attract considerable traffic thanks to dozens of words searched just ten times a month.
Know your audience
Remember that you are writing for humans , not for indexing robots. It is therefore essential to define your target reader well in order to adapt your writings to their profile. Before writing your first blog post, I advise you to carry out an in-depth analysis of your SEO persona .
Of course, your writing style should also match your brand image. That’s why it’s highly recommended to establish an editorial line . You can then share it with your entire editorial team to harmonize the way you communicate on your blog .
By doing this, you’ll be sure to engage your reader, keep your traffic, and improve your conversion rate . Once you’ve completed these first three steps, you can finally start writing your blog post!
4. Find reliable sources of inspiration
You have your keyword in mind and you are ready to write your content. You may know your topic perfectly and do not need inspiration. However, it is always interesting to know what Google considers relevant .
Therefore, I suggest you take a look at search engines to get a good understanding of search intent and see how your competitors have structured their content. This will also help you take the next step, which is to establish a writing plan.
Also, to have a chance of ranking your blog post in the top position, you need to outrank your competitors . So, take the time to find reliable sources before writing your first line. To find out if they are reliable, you can:
check the site’s notoriety (with Majestic SEO or Ahref );
check for the presence of legal notices and Terms and Conditions (often in the footer );
make sure the writer is recognized in the field covered (a quick search on LinkedIn is a good way to do this);
quickly review the entire blog to see if the topics are relevant to your topic;
see if the site appears in related searches .
5. Make a writing plan
Making a writing plan before writing is essential. Keep in mind that this plan is not rigid and will probably need to be revised during your writing. However, it allows you to structure the information and ensure that you are covering the entire topic .
