In a previous article, we talked about what SEO (Search Engine Optimization) is and briefly about the actions it involves.
So, the time has come to present you with a detailed , practical guide to SEO that you can follow to achieve higher rankings for your website in search engines.
Google’s infamous algorithm uses countless factors, both on-site SEO and off-site SEO, to rank a website in its results list.
The more factors a company follows on its website, the more successful its SEO will be and the higher it will rank relative to its competitors.
Here we will present the most basic rules that you can practically apply for successful SEO .
Correct choice of keywords
Useful content
On-page SEO
Link building
Technical SEO settings
SEO Extras
Correct & Targeted Selection of Keywords
Every page or post on your site should target one primary keyword. It is a mistake to target multiple keywords, as well as to target the same keyword on multiple pages. Choosing the right keyword is of utmost importance.
You should research the keywords you country email list have chosen to target very carefully because that way you will understand which ones give the best results for Google.
That is, if for a keyword most of the results are different from the content of your website (if you have an article and all the results are service pages) for which you want Google to rank you, this is not the right keyword to target.
Such can also be keywords that are used with multiple meanings (e.g. a search for the word program may refer to a television program but also to a subsidy program from the OAED) which, if not adapted correctly, will throw you off Google’s list.
That’s why all SEO guides start with creating a proper list of keywords.
Furthermore, it is not enough for one word to be “attractive”.
You need to consider the intent behind her search so that it adds value to your business and brings you customers.
A practical way to decide whether to target a keyword is to answer yes to the following questions:
Are users searching for this seo is independent of social media keyword likely to want to buy your products?
Is there a clear way to create content for this specific keyword?
Are there many monthly searches for this keyword to make it useful from a business perspective?
Are there any searches related to the keyword from the country where your customers are from?
Of course, it makes sense for a new website to initially target less competitive keywords as this is the fastest way to increase traffic
Several tools are available that can provide useful information about each keyword so you can decide if it’s good enough to target.
The most popular of these are moz , ahrefs , and SEMrush . These tools take a lot of time to learn and don’t offer any ways italy numbers to improve your website’s performance.
However, you can always turn to a company (like ours of course!!!) that offers SEO promotion services.