The domain helps to stand out on the market, helps to build a good image, communicates the advantages of the company and its specific products or services, allows you to gain a stable position on the market, increases the efficiency of sales , and thus allows you to generate attractive profits. Brand promotion is one of the elements of the traditional marketing-mix concept, a form of company communication with potential customers and an important area of strategic business management. Promotional activities can be carrid out in several ways. Every novice entrepreneur should know the 4 basic types of promotion.
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Types of promotions Advertisements – popular types of promotions The most popular and oldest type of promotional activities is advertising. The first advertisements appeard in ancient times. At that time, they had the form of inscriptions on the walls of buildings, as well as stone or terracotta signboards of inns or inns. There was also oral promotion. Ancient traders loudly praisd the goods they offerd, encouraging passers-by to buy. The photo editor invention of the printing press in 1450 was a real revolution in the world of advertising. Since then, advertising has grown rapidly. Messages have undergone quite an evolution – from classic press announcements.
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through radio announcements and TV spots, to modern forms of Internet advertising, which are of particular importance today. Online promotion can take many forms. Depending on the nes, characteristics of the target group and the specifics of the KY Lists market, advertisers can use advertising banners , influencer marketing , native articles , etc. We recommend How to plan online marketing? Online marketing Ads, as types of promotion, are persuasive, mass and indirect, i.e. impersonal, because their recipients do not have direct contact with the company. The subject of the advertisement is usually a specific product or service. 2. Acquisition. The second type of promotion is acquisition.
