Say Native ads have the image of being less disruptive than original ads due to their appropriate placement in the relevant context .both users and providers this is a major advantage over classic display ads. Because who doesn’t a new vacation destination I don’t want to see an ad from a smartphone I bought three weeks ago. On the other hand if I get an article about the authentic characteristics of the region the suppos article interests me more. I don’t care that there might be a local backpacking company behind it that refers to a booking in the last paragraph – as long as the article is good.
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If every company can place native ads quality assurance is difficult. If the online industry fails to deliver high-quality content the end user will quickly Shandong Mobile Phone Number List be disturb. Then the image of native ads threatens to tip over. The lecture that inspir the most Congruent or complementary – Dr. Michael Fretschner from Unruly spoke about a study on the emotional and content fit of native ads to their environment. This study was able to show which emotions have to be trigger in which environment in order to function as well as possible. For example if a user is on a funny.
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Entertaining page an ad that’s funny won’t perform as well as an inspirational ad. Because the study found that funny shocking or surprising ads KY Lists work best in a complementary environment. On the other hand more complex emotions as nostalgia or inspiration perform better on congruent pages. Our conclusion We would do it again! The Native Ads Camp offers advertisers publishers marketers and agencies a good insight into the possibilities of Native Ads . The online team of the German Institute for Marketing receiv inspiration and had fun with casual networking. The team can confirm the tenor of the day that native ads.
