Themselves to management or other areas of the company. However it is usually not easy to determine what contribution a specific campaign has made to the successes achiev in the market . Many influencing factors – including exogenous ones that cannot influenc by the company – are causally link to the turnover or sales achiev. In addition the chronological broadcast of an individual measure cannot clearly quantifi. So isn’t the current turnover also a result of past campaigns that were complet some time ago The carry-over effect deals with this question . carry over effect In order to clarify whether for example an advertising campaign was successful or not.

Definition of carry-over effect

An attempt must made both to consider the broadcast of past marketing activities over timeresponse rate and to assess what  the futureinertia rate. The Ecuador Phone Number List so-call after-effect rate of an advertising measure is referr to as carry-over . The carry-over effect descris the delay effectiveness of marketing activities. In general a so-call carry-over effect is not only consider in marketing but also descris phenomena in the natural sciencese.g. radioactive contamination from Chernobyl micinee.g. dioxin contamination in food or politicse.g. responsibility for the current economic situation Seminar fundamentals.

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Effecturrent activities will have in

Of marketing In our seminar Basics of Marketing you will receive an overview of the most important strategies in marketing and the corresponding KY Lists implementation options . You will learn how marketing relates to other areas of the company. policies are also part of our basic seminar. Mon Marketing Basicsin CologneInform now Mon Marketing Basicsin Cologne or onlineInform now Legend:Free places available.Only a few places left!Sorry fully book. Distinction from other radiation effects A large numr of observable phenomena are subsum under so-call spillover effects. What they all have inplaces available. Only a few places left!Sorry fully book. Definition of a business area A business field descris the.

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