Decision-makers in B B companies. This group includes the following roles decision maker Purchaser Advisor users gatekeeper Each of these contact persons expects different information from you. This means that you have to adapt your B B  within the company as well. For example the buyer is interest in the st economic solution while the consultant is interest in the st quality solution – so you have to give the respective roles different information to convince them of your product or service. You can find out more about the.

Communication to the respective individuals

Roles and their requirements here .  communication – that’s what matters B B communication is largely online today. This means that digitization must Poland Phone Number List push further and further in every company. Some might now say that this has en clear for a long time – but not the case. Especially in the course of the pandemic many companies have once again en forc to set up a website. But that’s not all – you usually have to  present online on several channels you just can’t get around it anymore. customers in a target manner and conduct marketing efficiently. A first step is eg a Google My Business profile . If you have more than one location you should also create several profiles. This creates a first basis.

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Reality often shows that this is

However  the fact that B B communication has to  approach differently than B C does not mean that only e-mails are sent and a clean website has to KY Lists available. On the contrary – you also have to  present on social mia and generate interesting content. Business-to-business doesn’t mean you don’t have to do marketing outside of your website and you don’t have to target individuals. Rather you simply have to address your target group with different content in order to draw attention to yourself. Website Advertising and  A plus most companies already have a website. But does this also meet today’s requirements especially in B B communication  A website must  one thing above all intuitively understandable.

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