Evaluations Find out in advance how you can carry out eye tracking and the form in which the results are present. Possible representations are heat maps opacity maps gazeplots Heatmaps use different colors to show how often and for how long certain areas were view by the test person. The text area that the subject pays the most attention to is usually display in orange or r. Completely unnotic areas can easily identifi and the data can call up and taken into account for further marketing measures. Opacity maps on the other hand emphasize the.
The viewing time is also visualiz by
Viewer’s gaze by darkening areas that are not view. Only the areas that the test subject is looking at are shown brightly. not only show the focus but the Macedonia Phone Number List complete course of the gaze. In this way the sequence of the fixations can understood. correspondingly large circles. Sustainable Consumer havior – The Conscious Buyer Terms such as corporate social responsibility or sustainable development are increasingly shaping the image of markets and companies. Consumers have growing expectations of companies when it comes to their contribution to society in economic ecological and social terms.
Gazeplots on the other hand
A look at the consumers themselves reveals that sustainable consumer havior plays an important role especially in times of Fridays for Future as a trend. Sustainable KY Lists consumption as a concept In their purchasing havior people followstyles). Sustainable consumption styles are environmentally and socially compatible and include the following aspects in the purchase decision other people intragenerative justiceand future generations intergenerational justice). Bas on the definition of sustainable development according to the Brundtlandt Commission the term sustainable consumption is defin as follows.
