Using a good lexical field is essential in SO , as it helps search algorithms understand the subject of the texts you publish. In addition, it allows you to make your content more relevant and considerably improves readability . In this article, after having given you a definition of the lexical field and described its importance in positioning , I invite you to discover my 4 techniques to find the words that will make Google and the reader happy.
Methodology for creating a SEO lexical field
A lexical field corresponds to all the groups of words and expressions that belong to the same topic . They can be of any type (adjectives, nouns or verbs) and define a topic in its entirety. Thus associated, these terms reflect the entirety of the topic addressed in a textual content ( blog article , SEO text , literary writing, etc.).
Before writing a positioning text, you choose a keyword or a main query. The lexical field then revolves around Final Expense Telemarketing Leads this initial idea to fully reflect the background of the subject. This technique is commonly used by writers, journalists and web editors . It allows the subject to be treated in depth and is essential for the reader to be able to fully immerse themselves in the proposed universe .
What is the difference between the lexical field and the semantic field?
Illustration image: lexical field and semantic field differences
To optimize the natural positioning of your text, you have probably already read (or heard) that you should develop the lexical and semantic fields . At first glance, these concepts may seem very similar , even identical. However, although they are complementary , these two ways of developing your vocabulary are absolutely different .
The semantic field is actually a precision of the words that are part of your lexical field. It allows you to contextualize the information and locate the terms used in your writing.
If I go back to the lexical field of the fishing topic, here is an example of an SEO semantic field that I should use in my sentences.
Be careful , however, not to blindly use automatic lexical field creation tools that do not take into account semantics . Indeed, when the chosen keyword is ambiguous (as is the case in the chosen example), these limited artificial intelligences can mislead by proposing off-topic lexical variants.
This evolution has made it possible KY Lists to provide better results to Internet users and improve the readability of the pages displayed in the SERP.
It is therefore absolutely necessary to address the issue in its entirety and to propose quality content in order to hope to appear on the first page of Google. Thus, developing the lexical field has become an obligation for those who wish to optimize their positioning .
