Content marketing The basis for target content is the knowlge of the characteristics of your own target group. This analysis is us to determine the typical nes and desires of customers. The focus should not Only on existing customers but also on potential new customers . Furthermore your content should gear towards the different nes of and B C customers. Here the nes differlargely. customers often demand economy spe risk ruction or security while B C customers focus on convenience price problem solving or entertainment. It is often difficult to deal with the target group in such detail and bas on real facts. The Persona Profile develop by the German Institut.
Once this profile has en creat
For Marketing can help here . It helps to collect and clearly present the essential elements and information of a target group description. and Kazakhstan Phone Number List communicat in detail there is usually a clear and understandable picture of the target group. DIM Persona Profiler . DIMENSION – finding a topic / agenda setting Decisive for finding a topic is on the one hand your own positioning but on the other hand also the interest of the customer. with in steps and it is now time to concretely create content. In order for content to achieve the desir success it should have a numr of properties entertaining Unusual.
After these points have en dealt
Inspiring Unique crible Divisible In summary the content should of such good quality that it is read and even shar by the desir target group. the form of text KY Lists Images videos surveys presentations or case studies can an alternative to conventional text deserts DIMENSION – CONTENT PRODUCTION Die Content last step of the six dimensions for successful content marketing. Different indicators allow success to measur website traffic shares in social networks numr of leads generat or results of a customer satisfaction survey.
