The service for the consumer. Marketing sees the customer not just as a consumer but as a complex multidimensional human ing which they undoubtly are. Customers in turn choose companies and services that meet the deeper requirements of participation creativity community and idealism. The value proposition goes yond the purely functional and emotional to the spiritual. The origin of this approach can explain by the social change combin with the basic human search for something meaningful . When choosing a career wanting to do something meaningful.
Healthy lifestyle are pushing into the
As well as in other activities the urge to spend time with something meaningful can felt. Social or ecological issues are very important in terms of Romania Phone Number List contentenvironmental protection social commitment animal welfare and a focus of human activity. It’s about values and attitude. These are also question by consumers in relation to companies and What is important in Purpose Driven Marketing In no case is it sufficient to adorn oneself with mere lip service or goals formulat in a way that conforms to society which the public and in particular the target group might like or which correspond to the current trend. All decisions and measures taken by the company.
Their contribution to society
Must correspond to these goals. Authenticity is a keyword here. Purpose Driven Marketing goes yond communication it affects all entrepreneurial KY Lists activities. It is obvious that deceiving the target group can have fatal consequences. But even half-heart or inconsistent actions generate negative resonance. A significant tool in this context is the CSR report ( Corporate Social Responsibility ). A CSR reporting requirement was issu by the European Parliament in as a guideline for companies in the capital market and since larger corporations.
