Customer engagement, which will help create a more human touch in the digital marketing landscape. By striking a balance between advanced technology and real human contact, businesses can stay ahead of the curve and deliver more meaningful experiences to their audiences,” says Joe Kevens , founder of B2B SaaS Reviews. 2. an advantage Another trend that most marketing experts expect is a boom in video and audio content .
Audio and video content can have
The future of digital marketing is going to be video (and maybe audio). ChatGPT has made written content a commodity. Consumers and businesses Risk Managers Email Lists are going to realize that they can no longer trust the written word. What cannot be faked – at least not. So far – is video (and audio), which makes it an effective medium for building trust”, says Rafael Sarim Oezdemir. Founder and CEO of Zendog Labs . This insight is consistent with. What Joe mentions, namely that more and more. Consumers (who are ultimately human) will demand a human touch to marketing communications.
And it’s not something marketers
Note : Humans’ need for human relationships is a phenomenon that has also been reported by credible scientific publications such as PsychCentral , make up! Audio and video content might have an edge( Image source ) 3. Partnerships with micro-influencers KY Lists will increase. Predictive models show that the influencer marketing industry has an annual growth rate of 33.4% . Another study shows that 83% of marketers believe it is effective. If we combine these two data sources, will be more influencer partnerships in the coming years. And since nano- and micro-influencers have the highest engagement rates ( 2.53% and 1.06% respectively ), we expect more companies to work with this group of influencers. But more than anything, brands will be looking for collaborations with influencers who are genuine and have a better connection with their audience.
