Do you want to be visible on the Internet and increase your organic traffic ? To do this, you need to know how to implement an effective SEO strategy . First, I explain exactly what it is. Then I give you all the steps necessary to develop your natural positioning strategy and maintain it in the long term.
Keep in mind that by reading this article, you will have a considerable advantage over your competition. In fact, it is the fourth pillar of positioning that is often overlooked. After reading this, you will know why and how to optimize your website thoughtfully and efficiently.
Definition of an SEO strategy
Illustrative image of the definition of an SEO strategy
Before we can establish a natural Lead Telemarketing positioning strategy, we must answer an essential question: what is an SEO strategy?
This is a detailed plan aimed at improving the organic positioning of a website in search engines in order to obtain more natural traffic . In other words, an SEO strategy aims to provide a perfect match between the expectations of indexing robots and the search intentions of users .
To achieve this, it is necessary to ensure that the requirements of the three fundamental pillars of organic positioning are met: technique, content and notoriety. Therefore, we can consider that the SEO strategy is the fourth pillar that allows us to direct all the actions to be carried out .
By defining your goals and actions accurately and consistently, you will be able to:
estimate your required ranking in the SERP based on your chosen keywords;
set priorities;
monitor your progress.
To achieve this, here are the key steps that will be detailed in the rest of this article:
Monitor the effectiveness of the SEO strategy
Illustrative image of an SEO competition analysis
You can’t just jump in blindly and create an SEO strategy without knowing your competition. Indeed, the display of search engine results pages varies considerably depending on the subject matter of your business. Therefore, there is no universal way to proceed. You must therefore adapt your actions and ambitions according to the competitive reality of the SERP .
To accurately determine your SEO KY Lists competency, here are the 6 steps I recommend you follow:
find your competitors;
study your rivals’ keywords;
dissect your competitors’ sites;
analyze the notoriety of your SEO competition;
discover your opponents’ activity on social networks;
observe the evolution of your competitors.
For more details on this topic, I invite you to read this blog post: « How to perform a competitor analysis in SEO?
