In the first design principle, you have already read briefly about contrast. A good contrast is like the perfect punchline : it attracts attention and holds it. You can create contrast in a design by playing with different fonts, sizes, shapes and textures. As long as there is a contrast with other elements.
Color is also important
Complementary colors are colors that are directly opposite each other on Itten’s color wheel.
Together, these colors form
A strong contrast, such as red and green. In addition, you can look for contrast in the different color shades, color values (dark or light), color temperature (red and blue) and color intensity (bright or soft). You do not want to use too much contrast, this quickly feels intense and has an influence on the visual hierarchy, but certainly not too little.
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Visual representation of no contrast and contrast in design
Principle 4. Grouping
At a glance we see a bicycle, without having to look at each part separately. We do Country List see the separate pieces, but the whole. This Buy Bank transaction database is explained by
Gestalt theory
Suddenly, disjointed elements seem to be connected. Difficult? Not at all! You have already learned how to apply this.
A good hierarchy
Allows us to immediately group which elements are in the foreground (because they are placed high in the hierarchy) and which are not. This is called shape perception.
Furthermore
We use continuity to complete images, such as a broken line connecting two separate lines.
In addition, there is proximity
Elements that are together form a unity, such as a flock of birds or dirty plates in the kitchen. Finally, there is cultural perception: eggs and a rabbit belong together, but this only applies to people who are familiar with Easter.
